Problem: Young millienial business peoples don’t want to go to Crowne Plaza hotels because they give off bORinG, generic vibes.
Solution: Loosen up, get weird, and surprise them (pleasantly).
Crowne Plaza aims to spice up everyday rountine business life by incorporating pleasant twists to the hotel experience.
Crowne’s rewards system will encourage guests to discover and try new things as well as surprise themselves with benefits based on “doing” and luck rather than only how much money is spent. Unique experiences over $$ spent (we heard millenials like that.)
The Crowne Pizza project is done in collaboration with Donielle Wenchgirzan. We deliver 24/7.
branding, logo, web design, animation, concept